Hunger Can't Wait is a type-driven design proposal to an initiative to end hunger in America.
Role:
designer
(solo project)
duration:
5 weeks
(Oct. 2020)
Context
Hunger Can't Wait is a solo school project that aims to explore typography as a medium to express and inform in a commercial context.

Given a concise design brief and raw texts, I was tasked to articulate a comprehensive design solution that is budget-friendly and executable to potential non-profit clients.
Express and inform with type:
Challenge to push the boundary of visualizing different types of information using typography exclusively.
Creative Direction:
Establish a versatile visual style guide on advertising materials to build awareness and drive traffic to the non-profit site for action.
Design for Social Change:
Engage in expansive research and studies to generate an affordable design solution for non-profit initiatives.
Poster Series
Many hungry families face the choices of stretching their food budget to fulfill another life necessity every day, and sometimes tough choices could lead to devastating consequences. By proposing the question of choosing food or another basic need, the poster series aims to encourage the audience to help making more families not having to choose.
Brochure
Recognizing hunger is the first step in making it disappear. In order to identify and advance policy solutions that help struggling families create a path to healthy, hunger-free lives, the public needs to have an understanding of the problem and the cause. The brochure acts as an educational material to address critical hunger issues, break stereotypes about hunger and advocate readers to take action.
branded assets
Branded assets such as grocery store food vouchers, banners and horizontal display helps to raise recognizability of the campaign and tie the initiative together as one visually cohesive body.
Reflection
The restriction of using typography as the dominant vehicle to drive meanings in this project was challenging. My approach to this project was to rigorously asses how each typeface and layout communicate, and to identify unique qualities about each letterform. By conducting rapid iterations and critiques, I formed a more holistic view of how to use typography as a device to increase legibility and amplify emotional connection. The project taught me to think critically about the formal relationships among various typographic elements.