Di Palo's
Di Palo's is a long-time staple of Little Italy, providing generations of New Yorkers with the finest Italian food and culture. It has been a mainstay in the community, offering an authentic Italian experience, complete with the freshest produce, cured meats, and cheeses, as well as a wide selection of Italian spirits and wines.
I was tasked to pitch a rebrand for Di Palo's that aims to highlight it as a true New York City institution that continues to provide a unique and memorable experience for its loyal customers.
Disciplines covered
Brand Identity
Logo Design
Package Design
5 weeks
The new design takes inspiration from the handwriting of Di Palo's family members, and old discount flyers found in bodegas and grocery stores.