Deviled Ham
For over 150 years, Underwood Deviled Ham has been an iconic pantry staple. Originally sold in tins and jars in 1868, its savory, creamy flavor has been a favorite for generations.
This innovative design refresh celebrates Deviled Ham as a beloved childhood favorite, and a versatile pantry staple that can elevate any savory meal. The strong color story provides a visual association to Deviled Ham’s unmistakable vibrant flavor.
Disciplines covered
Package Design
5 weeks
The new design takes inspiration from the humorous and playful look of Deviled Ham's past packaging, while keeping the recognizable paper wrap outside the tin.