Context
For over 150 years, Underwood Deviled Ham has been an iconic pantry staple. Originally sold in tins and jars in 1868, its savory, creamy flavor has been a favorite for generations.
Solution
This innovative design refresh celebrates Deviled Ham as a beloved childhood favorite, and a versatile pantry staple that can elevate any savory meal. The strong color story provides a visual association to Deviled Ham’s unmistakable vibrant flavor.
![](https://assets-global.website-files.com/5e07e60dad6bad6891b14637/63b1c24eb337a6b940224a49_DeviledHam_PhotoCrops5.jpg)
The new design takes inspiration from the humorous and playful look of Deviled Ham's past packaging, while keeping the recognizable paper wrap outside the tin.