For over 150 years, Underwood Deviled Ham has been an iconic pantry staple. Originally sold in tins and jars in 1868, its savory, creamy flavor has been a favorite for generations.
This innovative design refresh celebrates Deviled Ham as a beloved childhood favorite, and a versatile pantry staple that can elevate any savory meal. The strong color story provides a visual association to Deviled Ham’s unmistakable vibrant flavor.
The new design takes inspiration from the humorous and playful look of Deviled Ham's past packaging, while keeping the recognizable paper wrap outside the tin.