Velvet Buzzsaw is a playful exploration of imagining a new conceptual poster for the movie Velvet Buzzsaw.
Role:
Designer
(Solo Project)
duration:
3 weeks
(Jan.2019)
Context
Velvet Buzzsaw is an abstract idea as a final design outcome.Wh little framing by concrete artifacts, this project aims to explore how both visual and verbal concept completes each other.
Concept Design:
re-orchestrate the visuals of a movie poster with ambiguous movie title and tag-line so the genre of the movie is completely altered
Design Research:
build maps within a landscape of possibilities to help exploration, orientation, planning
Design
001
DEFINE, GATHER & DECONSTRUCT
Examine the graphic form and structure of the selected poster genre: thriller and form a clear understanding of the central visual language.

Layout & Framing:
Main character's portraits
Psychological environment or narrative referent structure
Vignetted action scenes surrounding the primary image
typography:
Material textures: blood, scratches
San serifs with period references
Thin serifs
graphic styles:
Antiqued & distressed surfaces: watery textures, fading, misprinting, etc.
Smoke, fog, blood dripping and dusty textures
002
NEUTRALIZE
Finalize selected film, fictionalize actors/actresses names and neutralize irrelevant genre references.

Selected genre: Thriller
Selected movie: Velvet Buzzsaw
tag line: All Art Is Dangerous
003
IDENTIFY & DEVELOP

Combining movie title and tag-line and come up with an ideal genre that fits both verbal and visual content.

↑ Original genre:
Thriller
↓ new genre: Animation
004
SELECT & DEsign

Render type treatments, illustrate, edit iterations and push to the final printed product
Version 1
Version 2